The four lenses of innovation

Abstract

Rowan Gibson, author of Innovation to the Core, provides a manual full of graphics, illustrations and photographs, to suggest that you can change the way you see even the common things. Gibson proposes an innovation system that incorporates several models of the human brain and provides a set of tools that will help you innovate using four points of view or lenses: challenge orthodoxy, take advantage of trends, boost resources and understand needs. Design elements and clear style make Gibson's ideas easy to apply. Get Abstract recommends your guide to those looking to increase their creativity and ability to innovate, as well as to those looking for tools to share with their entire organization. One of the world's most recognized innovation speakers in the past five years, Rowan Gibson has offered keynote lectures and public seminars in 61 countries and has led a long list of important organizations, including Accenture, Bayer, British Telecom, Coca- Cola, Credit Suisse, Dow Chemicals, Grupo Generali, Haier, Heinz, Henkel, IBM, Mars, Microsoft, Motorola, Nokia, Philips, P&G, Roche, Siemens, Steelcase, Telefónica and Volkswagen. The insights Rowan Gibson has experienced throughout his career; as well as his innovative and optimistic ideas, they have impressed all audiences. His lectures and master sessions are always tailored, in order to adapt to the target audience. Co-founder of www.innovationexcellence.com, the world's most popular web portal on innovation, Rowan Gibson is a regular contributor to commercial articles, columns and blogs, in addition to being interviewed in different media such as Forbes magazine, CNN, BusinessWeek or the BBC World Service.