The Frontier of Success

Authors

Keywords:

epidemic, message, tipping point

Abstract

Malcolm Gladwell, author of the book The Tipping Point (translated as The Frontier of Success) in his popular books combines interesting stories with attractive and novel sociology and philosophy research. In the book he shows that success lies in several factors and that the phenomena of mass success are based on the behavior of three types of environmental factors: the "insiders", the "connectors" or transmitters and the "born sellers", who play a decisive role in the dissemination of messages. It presents practical examples that expose the rudiments of message propagation and the characters that spread new trends. These factors will determine whether a message will become a mass phenomenon, crossing the border of success or not.

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Author Biography

Carmen Arocha Mariño, Escuela Nacional de Salud Pública

Doctora en Ciencias de la Salud, Investigador y Profesora Titular, Consultante. Jefe del Dpto. Docente de Dirección en Salud, Escuela Nacional de Salud Públia

References

1) Gavilán I. Las razones del éxito según Malcolm Gladwell. [Citado 21-08-2020] Disponible en https://ignaciogavilan.com/las-razones-del-exito-segun-malco/

2) Grupo de Desarrollo Gerencial ENSAP. Resumen ejecutivo de La frontera del éxito. La Habana: ENSAP; 2019:262-66

3) Libedinsky J. Malcolm Gladwell: esfuerzo, genio y otras razones del éxito. La Nación. [periódico en la Internet]. 2019. [Citado 21-08-2020]. Disponible en https://www.lanacion.com.ar/opinion/malcolm-gladwell-esfuerzo-genio-y-otras-razones-del-exito-nid1086575/

4) S. A. Biografía de Malcolm Gladwell, escritor. Publicado 24 mayo 2019. Disponible en https://www.greelane.com/es/humanidades/literatura/profile-of-malcolm-gladwell-851807/

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Published

2020-08-24

How to Cite

1.
Arocha Mariño C. The Frontier of Success. INFODIR [Internet]. 2020 Aug. 24 [cited 2025 Oct. 26];(33). Available from: https://revinfodir.sld.cu/index.php/infodir/article/view/985

Issue

No. 33 (2020): september - december

Section

Position Articles: Sources and Analysis

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